Carl Zeiss Meditec AG has acquired its long-standing business partner, Optronik AS based in Ankara (Turkey). Optronik makes microscope, opthalmic devices, refractive lasers, planetarium devices and telescopes. The move is intended to enable Carl Zeiss Meditec to serve client needs even more effectively in the fast-growing Turkish market.
Optronik, which has around 60 employees, was previously an exclusive distribution partner for Carl Zeiss Meditec. Integration into Zeiss's global sales, service and support network will allow for direct client care going forward.
With direct market access, Zeiss is looking to tap even more effectively into the potential of the fast-growing Turkish market.
The former partner's knowledge of the market and excellent client contacts will continue to be used within the new structure. All employees will be retained, and the company's head office will remain in Ankara, Turkey. The present Managing Director will also contribute to a smooth transition to the new structure by remaining as a consultant for Zeiss.
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