The global interactive display market was valued at USD 12.5 billion in 2024 and is projected to reach USD 16.9 billion by 2029, registering a CAGR of 6.3% during the forecast period according to a new report by MarketsandMarkets.
Within the healthcare domain, interactive displays find application in medical imaging, patient education, and collaborative dialogues among healthcare professionals. These displays play a pivotal role in improving communication and encouraging a more interactive approach to healthcare services. Ongoing advancements in display technology, touch sensitivity, and interactive functionalities have significantly increased the versatility and practicality of these displays in the healthcare vertical.
By Product: Interactive Video Walls is projected to grow at the highest CAGR during the forecast period.
Interactive video walls have emerged as dynamic platforms that enable users to actively engage with content through touch, gestures, and other interactive features. Particularly in retail environments, these interactive video walls have proven to be potent marketing tools. Consumers can engage actively in product displays, interact with promotions, and connect with brand messages. This active involvement goes beyond influencing purchasing decisions; it plays a crucial role in creating an enriched and memorable shopping experience. The immersive and interactive qualities of video walls within retail settings serve to captivate customers, establishing a deeper and more meaningful connection between the brand and the consumer. This heightened engagement contributes to a positive and lasting impression, fostering brand loyalty and affinity.
By Panel Size: A panel size above 65 inches accounts for the highest CAGR during the forecast period.
The above 65 inches segment holds the highest CAGR during the forecast period. Various advantages, including improved visibility, impactful presentations, collaborative environments, enhanced engagement in education, interactive exhibits, effectiveness in trade shows and events, suitability for control rooms and monitoring, immersive experiences in gaming and entertainment, technological advancements, and versatility across industries drive the rising preference for above 65 inches panel size in interactive displays. These factors drive the increasing popularity of larger interactive displays, making them a preferred choice in a diverse array of professional and recreational settings.
By Vertical: The BFSI is projected to register the highest CAGR during the forecast period.
The increasing integration of interactive displays in the Banking, Financial Services, and Insurance (BFSI) sector is driven by the aspiration to enhance customer engagement, operational efficiency, and the overall banking experience. Specifically, interactive displays are found extensive use in self-service kiosks, empowering customers to carry out diverse transactions autonomously. These transactions include checking account balances, initiating fund transfers, making bill payments, and obtaining printed statements. Using interactive displays in self-service kiosks contributes to a more streamlined and convenient customer banking experience, aligning with the sector's commitment to modernizing and digitizing financial services.
The major players in the interactive display companies include SAMSUNG (South Korea), LG DISPLAY CO., LTD. (South Korea), BOE Technology Group Co., Ltd. (China), Panasonic Corporation (Japan), LEYARD (China), SHARP CORPORATION (Japan), Elo Touch Solutions, Inc. (US), Crystal Display Systems Ltd (UK), ViewSonic Corporation (US), AUO Corporation (Taiwan).
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