New Zealand-based photonics equipment manufacturer Southern Photonics has announced that it will be rebranding as Coherent Solutions ahead of next weeks’ OFC/NFOEC 2013.
The rebrand was prompted by the companies’ evolution over the last two years to focus their product portfolio on coherent solutions for the photonics test and measurement instrumentation market. Coherent Solutions is set to grow on the already established global reputation and relationships of the Southern Photonics brand as an OEM supplier and will continue to produce specialized photonic instrumentation products extending past the optical communications sector into other applications that require the generation, characterization and analysis of optical signals and pulses.
Dr. Andy Stevens who was previously the chief operations officer for Southern Photonics will now become the new chief executive officer for Coherent Solutions. He said, “We are very excited to be announcing the rebrand to Coherent Solutions before our first big show this year. It’s the perfect opportunity to further demonstrate our strength in the market as we announce new relationships and products at OFC.”
Coherent Solutions will not only be a provider of OEM solutions but will continue to develop and sell products under its own brand, maintaining its position in the market as well as its critically important close relationships with the end-users of its products. This will enable the company to assess market developments and conduct field trials before releasing products globally.
“The name change does not alter anything and will be business as normal as we continue to grow our own brand product portfolio as well as develop relationships with global leaders in the photonics instrumentation market to provide them with OEM solutions,” added Stevens.
To support the continued growth and company expansion Coherent Solutions will be moving during the second quarter of this year into a much larger headquarters and manufacturing facility.
The new brand will take effect 11 March and be seen for the first time at the OFC show in Anaheim, California, booth 1333.
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